Amy Woods is an expert in content repurposing and the CEO and Founder of Content 10x – a niche creative agency and the first content repurposing agency in the world. And while it's a giant leap from her early aspirations of being a detective, that same analytic mindset and deep curiosity have helped her achieve so much, so quickly. She chalks her confidence up to what her dad instilled in her; he always encouraged her to keep an open mind and work hard.
Those traits served her well in her 13 years with Accenture as a management consultant. It wasn't until a health scare that she found her way into the world of content and digital channels. Recognizing content's impact on business, she combined her process-oriented mind, commitment to innovation, and desire to learn and start her own company. Her desire to end her road warrior travel day completely – not even wanting to commute beyond the hallway in her house, she knew that this new endeavor would be a digital org.
After a steep learning curve, lots of education, and a very well-spent $2000 on a seminar session with Chris Docker to test her business plan – which was validated resoundingly, Content 10x was borne. Always with the vision of it being more than just her, Amy has a core leadership team that runs the business's day-to-day operations while focusing on sales and growth. Amy remains hands-on and deeply entrenched in building and shaping the right team. Because as she said, "Our business lives and dies with the team that delivers it."
So, to keep her team engaged and motivated, she encourages them to step up and try "new" – new ways of working, processing, ideas, etc. Amy recognizes that new can be scary, but it's also exciting and stimulating. She says people "… hold back and worry about repercussions too much. You only live once – so if not now, when? You have to go for it."
Such great advice.
You can hear more from Amy on her podcast, The Content 10x Podcast, and B2B Content Strategist. And if you have anything to do with content, and I mean anything, I recommend her bookContent 10x: More Content, Less Time, Maximum Results,, the ultimate guide to reaching more people online with your content.
Twitter - @content10x
Instagram - @Content10x
Facebook - facebook.com/content10x
LinkedIn - /amywoods2