Nicola is the founder of The Event Strategist, a boutique consultancy firm offering up a medley of event strategy advisory services. Definitely a trailblazer in her industry, she has led event related programs and teams from both the brand and agency sides of the business.
From her early industry years working in customer support for a large downtown Toronto hotel, to building amazing client programs for companies like Maritz, CWT, and Pareto, to ultimately leading the global events team and designing event strategies for SAP as its Global Vice President of Event Marketing Strategy.
An industry award winner, mother of 2 two-leggers and 2 four-leggers, and newly minted green thumb goddess, she is truly a force to be reckoned with.
Listen in and hear about how Nicola's experience in the events industry is only a few years shy of our 40 year friendship, and about how she has tamed data to help drive her success.